Our origins
The magic is in the water.
Warm spring water rises beneath Point of the Mountain and moves through a farm built around it. The source is unusual; what we do with it comes from fifty years of practice.
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Shop by fish
Questions about a fish? Email Josh for a direct answer from the farm.
All categories
Explore the full farm
More cichlid families, community fish, bottom feeders, and everyday aquarium staples.
Mbuna & Victorian
Mbuna, zebras, and Lake Victoria cichlids.
Peacock & Hap
Peacocks, haps, and Lake Malawi show fish.
Tanganyikan
Frontosa, rock cichlids, and lake specialists.
South American
South American cichlids, large and small.
Bottom feeders
Plecos, loaches, and catfish.
Community fish
Rainbowfish and other peaceful species.
Small community
Guppies, rasboras, and nano fish.
Invertebrates
Freshwater shrimp, snails, and invertebrates.
Fish food
Flakes and formulas for cichlids and community fish.
Farm archive
Photographs from fifty years at the farm
Fish portraits, working tanks, and old hatchery photographs from across the farm's history.
Shipping live fish
Packed at the farm and delivered overnight
Fish are bagged individually, packed for the route, and sent by Priority Overnight. Every order includes 30 days of support.
Individually packed
Each fish is sealed in its own pouch with pure oxygen and packed in an insulated box.
$55 Priority Overnight
The same flat rate applies whether you order one fish or fill the box.
30 days of support
Josh reviews guarantee questions directly and helps with concerns after delivery.
Customer reviews
Why customers trust us
The most useful measure of the farm is what happens after the box arrives. These excerpts come from Google reviews by Live Fish Direct customers.
"I have fish I purchased from Live Fish Direct that are pushing 10 years old!"
"Over the years, I have purchased more than 100 fish from them, and the males always develop incredible colors."
"I've ordered several times from Josh and Lora, and will order from them again. They truly care about the fish they raise and sell."
"All of the fish I've gotten from you have been in wonderful shape. Individually packed and size was exactly what they said."
"The size, color and overall quality exceeded my expectations."
Our origins
The magic is in the water.
The farm began in 1975, when Steve Davis leased the spring-fed property and built the first hatchery system.
Josh and Lora Davis now own and operate Live Fish Direct with help from their four children and the farm crew.
- 1975
- Farm roots
- Utah
- Geothermal spring water
- 2nd
- Generation
Current inventory